Project

Email Marketing

&

Lead Generation

This project focused on building and nurturing an audience through email campaigns and lead generation strategies. The goal was to attract the right prospects, convert them into leads, and guide them toward becoming paying customers.

What I Did

Lead Generation – Created lead magnets (ebooks, checklists, webinars) and set up landing pages with strong CTAs.

Audience Building – Collected and segmented leads through forms, ads, and sign-ups.

Email Campaigns – Wrote engaging subject lines and content to build trust and promote offers.

Optimization – Tested subject lines, content, and timing to improve open rates and conversions.

Automation – Designed email sequences (welcome series, follow-ups, re-engagement flows).

Tracking – Monitored key metrics like leads generated, open rate, CTR, and conversion rate.

Results

  • Grew the email list with qualified leads.
  • Improved open and click-through rates with personalized emails.
  • Increased sales and conversions through targeted campaigns.
  • Strengthened long-term customer relationships with consistent communication.

My Works

Email Performance
Email Performance
Email Performance
Email Performance
Email Performance
Email Performance
Email Performance
Email Performance
Lead Generation
Lead Generation
Lead Generation
Lead sheet
Lead sheet

About Me

I’m Debashree Dutta, a Full Stack Digital Marketing Specialist helping businesses grow online since 2018. With 187+ successful projects across Shopify stores, affiliate marketing, Amazon KDP, and local businesses, I help brands increase visibility, generate quality leads, and drive sustainable sales through proven, data-driven marketing strategies.


My Expertise

  • Conversion Rate Optimization (CRO)
  • Web Analytics & Looker Studio
  • Email Marketing & Lead Generation
  • Paid Ads on Google, Facebook & Amazon
  • SEO

I create high-converting landing pages using Elementor and promote ebooks to the right audience. I focus on generating quality B2B and B2C leads using simple, data-driven strategies that bring real results.


Let’s work together to grow your business and increase your sales.

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