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Empowering Change Exploring the Impact Theme on Shopify

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Introduction: In a dynamic world of e-commerce, the role of an online store hit by the cyber transactions goes beyond a simple daily realization. Increasingly, business managers put much thought to the social and environmental issues. This is mainly a result of a wide awareness. Thus, the companies are coming up with different ways of doing … Read more

Mastering Google Tag Manager Data Layer: A Comprehensive Guide

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In the online marketing realm, where the speed is a key issue, it is no longer enough to just get people interested or to collect some data but tracking users’ activities and gathering valuable information is so paramount. The Google Tag Manager Data Layer (GTM) tool was developed to serve as an all-in-one solution that facilitates … Read more

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