For a real estate company it is crucial for it to be unique and to make a lasting first impressing on potential customers. Digital marketing does help in mass outreach and targeting the potential clients, however, adding the use of promotional items would only strengthen the campaign for the brand. Up here is a way how using digital marketing and promotional items can boost the growth of the real estate business enterprise.

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How Real Estate Industry sees the Importance of Digital Marketing

Digital marketing refers to a number of techniques that aim at raising your profile among internet users and prospects. In this case, SEO, social media, email marketing as well as PPC are used to get leads and establish the REALTOR brand in the market. However, while such strategies work, introducing promotional products into the marketing mix can bring the marketing to another level.

Why Should Digital Marketing be complimented with Promotional Items?

Enhanced Brand Visibility: Social media marketing techniques bring people to the website, while business gifts give tangible representation of your company. When done together it will mean that your brand is not only seen on devices screens but also it leaves a very memorable quote in the physical world.
Increased Engagement: It is quite meaningful and tangible to have people carrying your logos or messages in their day to day lives. Used in a certain context in various digital marketing techniques they are usually interactive, and thus make your brand stand out.
Lead Generation: Popular uses of promotional items include in marketing promotions such as when products are used in a sweepstakes or in a lucky draw. It not only results to the increase of potential clients but also creates a foundation of leads list.

Promotional Items Which Can Produce Maximum Results in Real Estate

While choosing items for the promotion of your real estate company, it is always essential to consider the items that are useful, attractive and reflect your company’s image. Here are some top choices:Here are some top choices:

Custom Keychains: In other humility, key chains convey the message and importance of owning a home and can also be used to hold the keys. Key chains promote your business since your clients will always remember your business whenever they use those items.
Personalized Notebooks and Pens: They should be used during meetings, or any event where members of the public are allowed to come and access information. They are functional and make sure your brand is always in front of consumers’ eyes.
Eco-Friendly Products: The possibility to use the tissue paper, drinking water, and other reusable products like water bottles, tote bags, and bamboo utensils reflects the ideas of sustainability and environmental protection, which will be interesting for conscious clients.
Tech Gadgets: By using items like phone stands with the brand name inscribed on it, charger of branded items, and even flash drives, one is in a position to make clients embrace your brands as being contemporary and relevant in this modern world.
Home Improvement Kits: New homeowners have basic repair toolboxes or small home toolboxes that help to advance their position as a helpful asset to their homeownership.

Promotional Products as a Tool in Marketing in the Age of Digitalisation

To maximize the impact of your promotional items, integrate them thoughtfully into your digital marketing efforts:To maximize the impact of your promotional items, integrate them thoughtfully into your digital marketing efforts:

Run Online Contests and Giveaways: Use your promos as prizes in interesting and dynamic contests and draws detected on the Internet. For instance, you could present a facebook post competition that requests the participants to post a picture of their ideal house, include your agency’s name and have a chance to be winners of a branded home improvement kit. This increases participation and increases your visibility; it also doubles the people you can reach.
Leverage Social Media: Post photographs of your promotional items on the various social networks. Post a set of posts with the advantages of the items to be sold, and post pictures of the items where users can be encouraged to interact with the pages in order to be a lucky winner of the products. It makes your brand to be more noticeable and communicate with its followers.
Include in Email Campaigns: Promotional items should be used as a part of the email marketing. Provide an incentive of giving out a free branded item for individuals who have schedule a consultation or signing up for your newsletter. This also can increase open rates and could lead to conversions.
Create Dedicated Landing Pages: This is why it is advisable to create landing pages for your promotion campaigns separately. For example, it is possible to create a web page, on which a visitor is asked to complete a form to receive a branded product for free. This aids in the collection of the leads’ data and evaluating the success of your advertising.
Track and Analyze Results: Monitor the performance of your promotional campaigns by use of digital tools. It would also capture other parameters like website traffic, and social media reaction rates as well as leads to tell the effectiveness of those promotional items.

As with all promotional events some of the best practices which should be adopted when using promotional items include:

To ensure your promotional items are effective, follow these best practices:

Invest in Quality: Select quality products that can impute the organization’s high reputation to the customers. Notice that low quality or literally ‘cheap’ items will do more harm than good to your image.
Align with Your Brand: Choose products that are consistent with your brand’s messages and principles. For example, if your brand’s niche is luxury, then choose those products that will propagate that theme.
Target the Right Audience: Ensure that the items that you use for advertising are specific to the target group. First timers may be interested in simple home related items while investors may like technological devices.
Be Strategic with Distribution: Make sure that your products get to the correct people especially through the online advertisement and other marketing campaigns. Take the information from this paper to improve the results and impact of any interventions in the future.

Case Study: Co-ordination of Promotional Items

Suppose a company that manages properties that incorporated both online advertising, and tangible giveaways. They went to the social media to advertise it; anyone who filled a survey about her or his preferences regarding home buying was given a branded tote bag that was eco-friendly. The campaign created interest to their activities, gained more followers on their social media platforms, and was informative on users’ habits.

The agency was able to attain significant results by combining the elements of a tangible incentive and embrace its digital capabilities At the same time, the agency was able to advance its brand image.

Conclusion

Promotional items, if incorporated properly into the digital marketing mix of your real estate business can greatly improve its performance. If you have to choose functional and beautiful items and integrate them into excellent looking promotional web campaigns you will enhance the recognition of your brand, the interest in it and the collection of leads. When digital marketing is integrated with promotional items, the result is a fully rounded strategy that will ensure your brand cuts through the clutter.

It is necessary to consider promotional items as an important part of the effective overall business marketing strategy. These physical assets are capable of raising your business brand and improving your relations with people you’d wish to do business with and can propel your real estate enterprise to another level if you have the right strategy.

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