Today I will talk about website policies. So, you’re trying to figure out exactly what your website needs, in terms of legal policies to be legally protected, keep copy cats from stealing your content, and make sure that people are paying you and paying you on time.
So, by the end of this artical, I’m going to teach you the three website policies that you absolutely must-have, not only to be legally legit but to protect your brand as well.
So I’ve helped thousands of online coaches and entrepreneurs learn how to legally protect not only their businesses,but their websites too.
And so, today it’s your turn. So let’s hop right in and learn exactly what your website needs to be legally legit, as I call it. (upbeat jingle) So, we need to start out by legally protecting your business because people are coming to your business to learn more about you, your business, and probably because they’re interested in working with you.
But, even if people don’t actually end up working with you or buy something from you, we still want to legally protect. you and your brand through your website, because people can take information from your website and implement it, or even copy it.
So there are three major website policies that every legally legit website absolutely must-have.
And I’m gonna start off with number one, the most important because it’s legally required. Not only by several different federal privacy laws that are pieced together, a couple of state laws that we have here in America, and then now also thanks to those pesky international laws like the GDPR, the General Data Protection Regulation.
The second most important website policy that should absolutely be on your website is a website disclaimer.
Now, a lot of people confuse a website disclaimer for a medical disclaimer. And I work with a lot of people in the health and wellness industry, but I work with tons of online coaches and creatives and consultants who do lots of other stuff too, and they need a website disclaimer just as much.
So a website disclaimer is not just a medical disclaimer. So you might be thinking of the check with your doctor first language, that’s just one part of a website disclaimer or a disclaimer in general, but that only really applies to you if you do something in the health and wellness industry.
Or, maybe like self-care or life coaching. But even for those of you who are not in those fields, you need a website disclaimer because a website disclaimer, for everyone, tells people who you are, what you do, and what you don’t do.
I always say that that last part is actually what’s most important because you want people to know, “Hey I’m a life coach but I’m not a therapist.” “I’m a health coach, but I’m not a doctor.” “I’m a business coach, but I’m not your lawyer or your accountant.” right?
So you really want people to know exactly who you are and who you’re not, because then essentially from there they can take that information and apply it as they wish, right?
So if they want to read your blog post and then go ahead and apply that to their business, their life, their exercise routine, then it’s kind of on them.
So with our website disclaimer we’re really putting it out there so that later on people can’t blame us for something and say that we didn’t tell them something that we should have told them upfront.
So it’s kind of a buyer beware type of document. It’s really legally important. If you don’t have it, you might lose that opportunity.
And again, this is a great example of a time where it doesn’t matter if someone actually works with you or not because people might come to your website and read all of your incredible content, and runoff and apply it on their own.
So it’s really important that you have that website disclaimer there, to legally protect yourself. And last, but not least, we get to the terms and conditions.
So the terms and conditions is our third website policy that’s absolutely essential if you want to maintain a legally legit business and website.
And our terms and conditions are really where we put all of the rules and regulations of our business. It’s where we house a lot of our business’s policies.
A lot of my clients who get one of my legal templates, I offer all the legal templates,fill in the blank documents for all of these website policies.
They’ll often say to me that they find the terms and conditions one to be the most interesting for their business because you really get to be the driver and decide what your business policies are.
So, in our terms and conditions we go over things like payment policies and procedures, which is especially important if you sell digital products or downloads, or any self-study products on your website.
We also go over things like returns and refunds, our sharing policy for our content. So a lot of my food blogger clients will say that they love this policy because they get to set how people can use their photos or share their recipes,or any of their content.
We also go over things like third party links, endorsements, affiliate disclosures, so when you’re writing those blog posts and you’re recommending products, or you’re talking about a review of something that you’ve done or tried, this is a great place to house your policy in your terms and conditions where you say, “I might talk about products from time to time.
but I am not legally responsible if you go out and buy something and it doesn’t work out for you.” It’s also where we house all of our affiliate disclosures.
So if you’re linking to things on Amazon, or other affiliate programs, or you get some sort of percentage or fee, we are required to disclose that not only in our policies but wherever you actually put the link as well.
It’s an FTC policy. So those are our three legally legit website policies. Before we go, I want to give you a bonus tip. So, this bonus tip is all about where these go because often times I will teach women what kind of website policies we need, but then they’ll say, “Where do I need to put these?” and, “How do they needto be on my website?”
so, your bonus tip today is that all of these website policies, all three, should be independent links on the footer of your website.
And that each of those three are independently housed pages on your website, if this isn’t something that you feel comfortable doing yourself, then this is something a web designer would be a great person to have do for you, but they should be three separate links, they should be available across your entire website.
So whether I go to your contact page, your about page, your whatever other page you have in your website, they should always be there on the bottom and they shouldn’t be too tiny either.
It’s really important that people are able to easy find them, and they can click on them to read your policy.
You definitely wanna make sure that these are professionally prepared because I have seen a lot of bad DIY’ed versions of these where people tried to put them together themselves.
And what I find most often is that when you do that they are not tailored to you, they don’t actually apply to you and your business, and they wouldn’t actually end up covering you in the long run because they don’t say what you need them to say to legally protect you.
So, with that, I help women implement these website policies and contracts for their business through my DIY legal templates and my Ultimate Bundle Program.
I’ll drop the links below so that you can check out all of my legal templates,which are instant download fill in the blank, and take less than 15 minutes to fill out and you can check out my ultimate Bundle Program in case you need these website policies and some contracts.
But before you go, I know you’re probably thinking, okay, so now I know what three policies I need to have and what they really mean, but how do I go about using them to actually legally protect my business?
Well, I’ve created afree workshop for you, it’s completely on-demand. It’s called The First FiveSteps To Legally Protect And Grow Your Online Business.
You can click the link below, you can pick a day and a time that works for you to watch my free workshop, and in that workshop I’ll teach you my 5-step strategy to legally protect and grow your online brand.
So, before you go, drop me a comment below. Let me know if you have any questions about how to legally protect your website using these 3 website policies.